APPROACH Chardee MacDennis is a game created by characters in the television show “It’s Always Sunny in Philadelphia”. The show is a dark comedy that follows characters Charlie, Dee, Mack, and Dennis who are dive bar owners in Philadelphia. They constantly put themselves in awkward and controversial situations which they seem to make worse as they go along. My project reflects the edgy quality of the show by using halftone and collaged images and bold type that been cut and skewed from the baseline.
TYPEFACE Serifa 45 +85 Univers 45 + 85
KEYWORDS Edgy Loud Funny Bold Collage
SAVANNAH BEE CO.
PROJECT Savannah Bee Co.
INSTRUCTOR Beau Monroe
COURSE Package Design I
APPROACH The goal of the project was to try and reach a new demographic by changing the branding for Savannah Bee Company. Color blocking and minimal illustrations give the brand a more contemporary look and feel while the smooth curves and rounded terminals of the typeface make it more approachable. It was very important to me that the brand retained the welcoming qualities of it’s original design, because the company is proud of their small beginnings.
APPROACH Lumbermann’s Double IPA is a fictional beer that I created based off of the idea of that a can be designed for lumberjacks only. The beer is meant to be over-the-top manly in every way, including size and alcohol content. The hand drawn log gives the beer a rough look and feel which is juxtapositioned by the crisp and bold banner and typography.
KEYWORDS Masculine Kitschy Handmade Comedic
FORK WARS! FOLK PUNK FESTIVAL
PROJECT Food Not Bombs: Fork Wars Festival
INSTRUCTOR Troy Alders
COURSE Visual Systems I
APPROACH Food Not Bombs is a non-profit foundation that feeds the homeless and protesters. The fictional music festival was meant to help the non-profit charity raise money for families in need. The festival would host Folk and Crust Punk bands over a course of two days in order to raise money. The poster and other deliverables were meant to reflect punk aesthetic and attitude and also possess a political message. The design was inspired by Russian Constructivist style and World War II Propaganda.
TYPEFACE Akzidenz Grotesque
KEYWORDS Punk Rock Light-hearted Confrontational Light-hearted
NOIR CITY FILM FESTIVAL
PROJECT Noir City Film Festival
INSTRUCTOR Lian Ng
COURSE Typography II
APPROACH Noir City film festival is an annual festival held at the Castro Theater in San Francisco. The Film Festival showcases a number of iconic Film Noir movies over the course of nine days. I wanted the look and feel of the designs to have a “Noir” quality with bold black and white images and torn paper to add an ominous quality. The tall thin typeface used for the headline adds an Art Deco flair that was associated with the films.
TYPEFACE Blanch Inline Univers Condensed
KEYWORDS Pulp Femme-Fatale Gritty Art Deco
INSIGHT CARD GAME
PROJECT Insight Card Game
INSTRUCTOR Andrew Johnson
COURSE Graphic Design II
APPROACH This project was based off of a book called Kokology: The Game of Self Discovery. The point of the game is to gain a deeper insight into your subconscious, and ultimately yourself, by reading a series of scenarios and responding to them using the given answers. I thought that changing the form of the game would make it easier to play with others and also make it more of a game, rather than a book. The game is broken down into four separate categories with their own icons, names, and colors; work, family, relationships, love.
TYPEFACE Times New Roman Univers Condensed
KEYWORDS Fun Modern Playful Friendly Fresh
SOCIETY WITHIN A SOCIETY
PROJECT Society Within A Society
INSTRUCTOR Ariel Grey
COURSE Typography III
APPROACH The purpose of the project was to design an architecture book based off a concept which reflected the architecture. For my book, I chose the subject of “squats” or abandoned buildings that people have turned into shelter. In the center of Denmark, there is a small community of squatters that live in an abandoned military barracks. I thought the subject was interesting because these two completely different societies have managed to coexist since the mid 70’s.
TYPEFACE Fedra Mono Fedra Serif
KEYWORDS Punk Reclaimed Scrap Psychedelic Patchwork
SEARCH & DESTROY APP
PROJECT Search & Destroy Mobile App
INSTRUCTOR Anne Kitzmiller
COURSE Graphic Design III
APPROACH For this project students were asked to create a mobile service application for the iphone that is currently not on the market. I chose to create and design an app that allows street skaters to find skate spots and see skill level, terrain, and risk before they go to the actual spot. The app also allows skaters to see spots that are in their area and lets them add spots that aren’t on the map. I thought the design should reflect the grittiness of the city streets and rough and tumble aspects of skateboarding.
TYPEFACE Lucida Sans
KEYWORDS Rough Navigable Rad Custom
VANS'S SOCIAL RESPONSIBILITY
PROJECT Vans Social Responsibility
INSTRUCTOR Marc English
COURSE Visual Systems II
APPROACH Since it’s early beginnings Vans has been centered around authenticity and individualism. My goal was to try and capture that spirit in their Social Responsibility Report. Vans’s brand idea is carried through not only to their merchandise, but also their company values. They believe in supporting cities in which they operate and giving back to those communities and communities all over the country. The report reflects their ideals in design and content.
TYPEFACE Meta Pro
KEYWORDS Authentic Street Style Youthful Individualism
I'M RIGHT HERE
PROJECT I’m Right Here
INSTRUCTOR William Culpepper
COURSE Typography IV
APPROACH At the beginning of the assignment the instructor posed the question “Where Are You?”. We were then asked to answer, either literally or figuratively, using sound, motion, and typography. I chose to answer the question literally, but I wanted the video to reflect my personality in some way. I chose to use places that I often go to when I’m not doing school work or working. I used various styles of hand-drawn typefaces and quick cuts to give a sense of my personality traits and artistic style.